digital production FOR THE WISCONSIN FOUNDATION AND ALUMNI ASSOCIATION
I managed email campaign and website production for uwalumni.com and supportuw.org. I constructed, deployed, and managed analytics for over 1,000 yearly email marketing campaigns with 25-50% open rates.
This message was part of a series of emails asking alumni to donate during a campaign called Fill the Hill. For each donation on that day, a flamingo was placed on Bascom Hill.